Analytics: Kickstarter November 2014

With the increased interest in crowd-funded playing card projects particularly on Kickstarter, we are publishing a monthly tracking report as part of our popular Analytics series. The goal is to give an analytical insight into the month-on-month performance of projects and how these numbers are tracking cumulatively year-to-date.

As the year draws to a close, the year-to-date (YTD) numbers continue to surpass 2013 numbers. The chart below describes how 2014 is tracking against the numbers from 2013 as benchmark.

Playing Card Projects 

The number of unsuccessful projects fell 1% to 15% this month while the percentage of successful projects ended at 35% for November.

Here is what November looks like in numbers:

Majority of the projects were launched in mid-November, before the Thanksgiving long weekend. Graph below:

Here's a look at how projects performed over the month. Generally, the percentage of successful projects decreased while the number of unsuccessful projects remained stable at 15%. Meanwhile, live projects were up from last month.

Funding

A total of $555k was raised by all projects in November, down $149k from October.

Here is a look at the top 5 most funded playing cards:

As expected, Ussi's Classic deck lead the chart by a huge margin. The project reached its $30k funding goal in just 6 hours. Also, the average spent per backer for Uusi Classic is an amazing $55! The top 5 successful playing cards projects for the month contributed 39% to the overall funding of successful projects!

For the first time this year, the average YTD funding goal of successful project has dropped below $10k.

Backers 

This month, approximately 14.2k backers were recorded across all projects. The average pledge per backer for successful projects increased slightly to $39.76.

Line chart below is a month-on-month comparison for 2014 with the 2013 curve used as benchmark. As expected, slightly higher than the previous month as the holiday spending season begins.

Top 5 funded Projects by backer numbers below:

Launched Projects 

Here are the top 10 most funded projects launched in November:

The momentum carried into the last half of this year have no signs of slowing down as successful projects continue to surpass those of last year. Also, the number of new playing card projects continue to increase in a trend most likely to continue next year.


Data provider: