Back in 2007, Abrams delivered a TED talk recounting an intriguing tale about a mysterious box left to him by his grandfather during his childhood. Despite never actually unlocking its secrets, the box has remained a tangible symbol for Abrams, constantly reminding him of the enigmatic allure of the unknown. This has led to one of the first Theory11 collab deck, Bad Robot playing cards.
“I was reading Empire Magazine and J.J. was on the cover,” says Jonathan Bayme, CEO of theory11. “Inside, he talked about his passions, interests, and inspirations, and somehow, as I’m glancing down at that page, I see theory11 playing cards. I reached out to a mutual friend, and so began this collaboration on how we could make an object that was a monument to all of our passions–design, printing, art, and magic–rolled into one.”
Watch the original TED Talk that inspired the deck. Read the original article on Fast Company.
